About Us

Victory Ford

Welcome to Victory Ford

Thank you for browsing our site and learning a little bit about what makes Victory Ford special.  It starts with our amazing Ford vehicles, but it's really all about  the special group of people in the dealership that care about customers.  We would like to invite you to visit us in our state of the art showroom and service facilities.  We're proud of the building, and even more proud of our many customer satisfaction awards we have received over the years.

If you happen to live in Chatham-Kent, you have likely heard of Victory Ford's efforts in supporting local community causes. Victory drives our community is not just a slogan; at Victory Ford we seek to make a difference in people's lives in our great community.  We have done this by partnering with some amazing local organizations who are just as passionate about their causes as we are.

So stop in, take a ride in a new Ford or a quality pre-owned vehicle, and find out for yourself first-hand why we should be on the top of your list when shopping for a new or used vehicle, quality parts, or vehicle service!

Unmatched Vehicle Line Up

At Victory Ford you'll find the number one lineup of new vehicles in Canada.  With Ford, we can boast the number one selling line of trucks with the Ford F-Series.  The number one lineup of SUVs including the Escape, Edge and Explorer.  The number one sports car in the Mustang, and some exciting vehicles coming soon like the Bronco and Mustang Mach-E electric.

In addition to that, Victory Ford is a full service and sales facility for all Ford commercial vehicles including the versatile Transit and work trucks like the F-750.

A brand new car is not always the right choice for everyone.  With our huge selection of pre-owned cars and trucks and our aggressive live market pricing strategy, you can get a great value on a nearly new vehicle.

Our Commitment

We are committed to building lifelong relationships with our team members, our community, and our customers by providing quality service with integrity, friendliness, and respect.


Ford has a storied history on Richmond Street in Chatham, dating back to long-time dealer Sandy Elliott, who operated in the mid 1960s at our former home just up the street.  Following Elliott, there was Stowe Lincoln Mercury and Paul Cornies Ford which later combined under new ownership and became Victory Ford Lincoln.  In 2010, Victory was purchased by Vince Lally and soon grew out of the home of Ford in Chatham at 370 Richmond.  In 2012 Victory Ford Lincoln moved up the road to a brand new state of the art facility, where the dealership has continued to grow to this day and build on the history of success for Ford in Chatham.

Lally History

In 1946 Ray and Rita Lally bought a BA gas and service station in Comber, Ontario, and immediately set a high standard for how their customers would be treated.  During that time, the Lallys built a rock solid reputation of great customer service that extended far beyond the confines of the small rural town.  In the fall of 1982, the family became the franchisee for Ford.  Ray and Rita’s son Vince, who grew up learning the service business from his parents, and had become a licensed mechanic, purchased the dealership from his parents and later moved the business to Tilbury.  Since then the Lally Auto Group has continued to grow and many more passionate people have joined the team, including Vince's son Adam.  They seek to continue to set the standard for customer satisfaction.  To learn more about the Lally Auto Group, click here.

We are always looking for passionate people who want to grow with us, check out our careers page here.

Thank you for visiting our website.  If you’d like to learn more about us or what we have to offer, we invite you to stop in, or contact us today.